As one of the biggest contributors to the workforce both in the formal and the informal sectors, the creative arts industry in Ghana has immense potential that has largely gone untapped.
Inspired by a vision of empowering and enhancing the African Creative Arts Industry through the provision of top-notch professional business and legal advisory services, Africa 1 Media together with IManage Africa and in partnership with Ministry of Tourism, Arts & Culture held the maiden Creative Entrepreneur Masterclass Series.
The Creative Entrepreneur Masterclass with Godwin Tom, held in Accra at the Africa Regent Hotel, supported by The Ghana Tourism Development Company, Community Change Inc, USA, and GhudMusic was designed to empower and educate both aspiring and established talents, their teams and other music industry players on how to bridge the gap between arts and entrepreneurship.
Chief Executive Officer (CEO) of IManage Africa, Godwin Tom, with almost ten (10) years practical experience in talent management, Marketing, Public Relations, Branding and Publishing, having worked with the likes of M.I. Wizkid, Ice Prince, Wande Coal and many others, admonished talent managers to build brands and careers.
Speaking as a panelist at the event, founder of Africa 1 Media and Managing Partner at CQ Legal and Consulting, Ms Cynthia Quarcoo, reiterated the need for industry players to read and understand the contracts they sign, as it was imperative to the building of their careers.
Together with a star-studded panel of the crème de la crème of the creative arts industry in Ghana made up o Panji Anoff, (CEO Pidgen Music), Richie Mensah (CEO, LynxGhana), Rab Bakari (President, MixerPot LLC), Freeman Daniel (Coach Freeman, Voice Coach) and Andy Dosty (Ace DJ), the interactive masterclass enlightened participants on various sessions on talent and his team, the new role of managers, media & digital content marketing and music & the law, where panelists stressed the need for creative and their management teams to instill a sense of professionalism and develop the right mental attitude towards arts to ensure its growth.